Welcome to the first edition of ‘The Best Addresses of Mallorca’. The idea for this edition came to me while holidaying in Peru last August.
I was reading a book written by an Irish lady, Bernadette Jiwa, titled ‘The Fortune Cookie Principle’. What struck me about Bernadette’s approach is the concept of telling the unique story that goes behind each business and in many cases that is indeed what sets the business apart.
The essence of this magazine is to present the story of each of the selected companies from the perspective of you – the customer – what need or wish of yours can these enterprises seek to fulfil?
What we uncovered during our research was a common thread of passion, commitment, vision and a genuine love of delivering something out of the ordinary.
Although this publication has been predominantly aimed at newcomers to Mallorca, I believe that all who read and connect with the stories will become loyal customers and perhaps enthusiastic fans that resonate with these brands.
I owe a great deal of credit to Anna Mason who, lucky for, us was in the right place at the right time and has penned the majority of the stories, as well as Jan Edwards who with her local knowledge and tried-and-tested research presents the restaurant and hotel sections.
My wish is that you will be moved to embrace these stories – to build up your knowledge and understanding of the heartfelt drive and talent that goes into many of the best businesses on Mallorca. No doubt these values have a big impact on the success of any good business. We’ve been inspired – we hope you are, too.
Enjoy life on Mallorca!
Helen & the abcMallorca team