Dry by Javier de las Muelas at the Gran Meliá Victoria
Palma de Mallorca saw the opening of the new cocktail bar “DRY by Javier de las Muelas” on Thursday July 25th. This elegant new space has been created in collaboration with the luxury brand Gran Meliá Hotels and Resorts. It sits on the Paseo Marítimo of Palma and overlooks the iconic cathedral and the beautiful Mediterranean waters. It´s aim is simple, to become the new landmark on the Marítimo seafront.
This is the second project that the famous businessman and culinary trend-setter has embarked on with Gran Meliá Hotels & Resorts – an emblem of luxury and tradition. This project come three years after opening “Dry By Javier de las Muelas at The Gran Melia Fenix Madrid” in central Madrid. The successful partnership made their venture the meeting of the capital. Javier de las Muelas´ alliance with the premium brand Meliá Hotels International has strengthened with this launch of a new Dry Experience at Gran Meliá Victoria. The new project has created a unique scenario for the Dry Martini and a space linked to the highest standards of service.
“DRY by Javier de las Muelas at The Gran Melia Victoria” aspires to follow in the footsteps of its brother in Madrid and become a beacon for Palma´s nightlife. Not only does it aim to appeal to the hotel´s customers but also the Mallorca´s local residents. It is somewhere to be enjoyed throughout the afternoon and evening, providing a space of relaxation and high quality.
The new, exclusive space, occupying the main terrace of Gran Meliá Victoria, features an elegant lobby lounge and terrace with stunning views over the Bay of Palma and the Cathedral. The environment maintains the characteristic style and savoir faire of DRY, with a cocktail recipe book, the same that shot Javier de las Muelas to the top of the cocktail world. Not only can you enjoy this experience in the bar but also in the relaxed atmosphere of the pool area and the pool lounge.
Javier de las Muelas, said he was “very excited about the project and have the support of a brand like Gran Meliá Hotels & Resorts, which represents the authentic taste and combines tradition with innovation, something that is the essence of the brand Dry Martini “.
Meanwhile, Gabriel Escarrer, Vice Chairman and CEO of Meliá Hotels International, said that “this new experience with Javier of the wheels not only confirms the success of our project in Madrid, but also our commitment to open and bring the hotels to public, positioning products and outstanding partners that add value to our brands and the destinations where we operate “. Finally the chief executive of the company said, “Gran Melia Victoria has, from today contributed much more to the citizens of Palma, and our commitment is to keep the magic alive and share it with the city, which is an emblem”.
Javier de las Muelas, has reinvented the concept of culture and contemporary cocktail formulas which relate to cuisine. His cocktails are designed for the most prestigious brands such as Ferrari, American Express, Baqueria / Beret, Nespresso, Bacardi, Bombay Sapphire, Mahou-San Miguel, Schweppes and Grey Goose.
This season, customers can enjoy the new DRY collection, designed especially for summer on the island, and highlights the ingenuity of turning a cocktail into a work of art. DRY will also host many different events including live music events, maintaining its high quality cocktail service as well as a menu of small meals and snacks.
About Gran Meliá Hotels & Resorts
Born as a bold vision of the good life, the Gran Meliá Hotels & Resorts brings together the most luxurious hotels of the Company under a revamped logo, concentrating over 57 years of hospitality experience and settled values of Meliá Hotels International. With a unique architecture, this portfolio of hotels and first-class resorts are designed to please the most seasoned travelers and are located in major tourist destinations around the world, enjoying the warmth of the Latin character in every corner. www.granmelia.com
About Meliá Hotels International
Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International is one of the largest hotel companies in the world and is the market leader in Spain. It currently operates and distributes more than 350 hotels and 90,000 rooms in 39 countries on 4 continents under its brands: Gran Meliá Hotels & Resorts, Meliá Hotels & Resorts, ME by Meliá, Innside by Meliá, Tryp by Wyndham, Sol Hotels and Paradisus Resorts. The Club Meliá, the only vacation club Spanish hotel complements the range of products and services of the Company.
Avinguda Joan Miró, 21
Palma de Mallorca
971 73 25 42