If you’d seen two stateside videographers arrive on the beach of Es Trenc in recent weeks, unloading their kit and proceeding to capture its great Caribbean looks on film, you could be forgiven for thinking they were shooting an ad for a premier product. And in a way, they were.
What does a sprawling 400-acre mega-ranch in Austin, Texas, have in common with a 200-year-old Mallorcan villa in Puigpunyent? They are both on the upcoming list of Concierge Auctions, a New York-based firm uniting strategic, high-net worth buyers and sellers of luxury real estate with an elite, carefully-curated portfolio.
This global leader in real-estate auctioning moves the Picassos of properties in Canada, the Caribbean, Mexico and the US, launching an all-out marketing strategy for each case. Those professional cameramen continued their on-location hunt around the island’s best locations, producing a mouth-watering depiction of the Med as part of a campaign to lure potential bidders in.
Finca Sa Vinya may represent a departure from Concierge Auction’s usual coterie (out of every 20 properties considered, it selects only one) but this Mediterranean estate is every bit as desirable – and then some.
Owned by a British couple, the eight-bedroom, eight-bathroom Sa Vinya has been completely restored to present an enchanting oasis with lush landscaped gardens, an infinity pool, an indoor pool and spa, and original olive press.
Previously on offer for a cool $16.9M, the Austin property is up for auction without reserve; and it’s the same case for Puigpunyent’s most prized home, currently valued at €12.5M. By no means a distressed sale however, the auction is unlikely to result in a cut-price deal.
A small traditional town, just 15 minutes west of Palma, Puigpunyent is a mountain village – with highlights including La Reserva Puig de Galatzó and the Gran Hotel Son Net. […] Puigpunyent
“Around a year has been spent garnering quality agent contacts in anticipation of the event” says Mallorca real-estate specialist Michael Cunnington, who has been liaising with Concierge for many months.
The agent who brings the winning buyer will of course receive commission, an enticing incentive that is causing much movement in European property circles. The US auction model is very different from the way things are normally done on Mallorca. How has Michael’s experience of working with them been?
“They really are super to deal with, extremely sharp and on the ball. And what they’re doing makes sense; around a third of Concierge’s prospective client database is in Europe, so we’re talking thousands of people of high-net worth.”
Expect to see a large-scale marketing campaign hit the European press in the coming weeks before June 14th: auction day.
“It’s going to be exciting to see what happens” reflects Michael. “If you get two multi-millionaires in the room at the same time then – boom! Game on.”
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