Onwards and Upwards!
We normally don’t take the time to gloat at abcMallorca; we are usually too busy moving onto the next pending deadline. But it is a worthwhile exercise to review the year (2014) as it draws to a close: to evaluate what we did well, what we could do better next year, what we can improve and what we have learnt.
The year at abcMallorca can best be described as a year of reconstruction and development – particularly with our online platforms. We have completely rebuilt www.abc-mallorca.com which was a complicated project, given the huge amount of content – more than 1,000 articles in three languages.
Our motivation to upgrade the system was to make abc-mallorca.com mobile-friendly: our site is now fully responsive for iPhone and iPad – and, as about 50% of our visitors use mobile devices, this was a priority for us.
Upgrading the system also gave us the opportunity to improve the structure of the content and to further integrate social media and offer us greater possibilities for interaction with our subscribers in the future.
Our IT development team remains focused on our goal to be the number one website for Mallorca and, as they devise new and exciting features to continually improve our visitors’ experience of abc-mallorca.com, that mission is now well within our grasp.
We published eleven editions of our luxury lifestyle magazine during 2014 – so it was a very busy time for all the staff. The highlight was in April, when we celebrated ten years since the first edition hit the streets. We had a super party – as we are known to do – which was our opportunity to say a big thank-you to those of you who have been supporting us from the beginning: our readers, writers, translators, photographers, and our many loyal clients. We exist because of you!
We have exciting plans for the year ahead – we have just launched our new marketing campaign for 2015: 1 Million reasons to choose us. Our marketing reach now exceeds one million people per year – in high season our average daily traffic rate exceeded 3,000 visitors a day to our websites. When you take account of our magazine readers, our newsletter subscribers, and our social media followers, this gives us a very large total audience to communicate one important message: Mallorca is the luxury lifestyle destination of choice.
We have just launched the new page abc-mallorca.com/join-us to encourage more businesses to join forces with the more than 3,000 businesses that are already members of the abcMallorca Luxury Lifestyle Business Network, sharing the common goal of promoting the very best of what the island has to offer.
Our business network is growing in strength and numbers and, as we grow, we share our resources.
In this way, we can attract the type of tourist to the island that will not only sustain the natural beauty of Mallorca, but also support the abundance of beautiful hotels, top-class restaurants, amazing vineyards, and all the services and products our members offer to the mid-to-upper end of the market. We believe that Mallorca has an amazing future and with the right political management we can truly be a top luxury destination in the future.
We now have three online stores: the abcMallorca SHOP, where you will find quality products made on Mallorca from a number of local designers. We offer my own collection of products on HelenCummins.com, and we have our international e-commerce platform shop-luxury.com which promotes many wonderful local brands that aim to grow their sales internationally and have joined forces with us to achieve their goal.
Our themed editions for 2015 include a Health and Wellness guide, a Property Special, and the one we are most excited about, as it has NEVER been done before, is a magazine which will list The Best 101 Wines of Mallorca.
Our little team has doubled in size and we have managed to attract some amazingly talented people. In my opinion, you are as good as your team and this makes me very confident about our future.
I will stop typing now, as my time for gloating is over. I will get back to the day job of hopefully keeping you inspired and excited to be living on or visiting such an amazing place as Mallorca.
We wish you all the best for 2015.
Helen & the abcMallorca Team