In 2014 abcMallorca published the first Luxury Lifestyle guide for the mid-to-high end Russian market. This first edition was a massive success as nothing like this magazine existed for the wealthy Russian clients who see Mallorca as a very attractive location to buy a second home or visit on holidays. Below you will find more detailed information about why you should consider advertising in the abcMallorca Russian edition.
The annual Russian edition is targeted at the mid-to-high end Russian community who are both living permanently on the island and holiday-makers.
The abcMallorca Russian edition is distributed free of charge to more than 300 points all over the island. These distribution points include the best 4- and 5-star hotels, yacht clubs and ports, real estate agents and yacht brokers as well as the best restaurants and luxury stores on Mallorca. We have also had the possibility to have the magazine presented at luxury property and holiday fairs in Moscow.
Why advertise in the Russian edition?
Russian holidaymakers spent on average 50% more than their European counterparts and are therefore a particularly welcome sight to Mallorca’s businesses.
In recent years more than one million Russian travellers visited Spain, in fact, Spain is now in second place after Turkey as Russia’s traveller’s favourite destination.
If you are seeking clients for your business in the mid-to-upper end of the market this is the perfect place for you to create brand awareness for your business. Russian readers who are living on or visiting Mallorca want to know what is going on and this is exactly the type of information abcMallorca provides.
The majority of readers keep the magazine as a point of reference (as there is so little editorially independent, quality information available in Russian) to find out what to do and see as well as passing it onto friends. The possibilities for your message to be seen by your target market are endless.
So use your marketing budget wisely this year and invest in directly targeting the clients that you need for your business today – contact Katia today at +34 971 70 88 88 – don’t miss this opportunity!
C/ Can Verí 7,
07001 Palma de Mallorca
Tel.: +34 971 708 888