Tony Prat and his team – a group of extraordinarily creative young people – make up Costagin. They are responsible for the transformation of the retail trade within the area including Plaza San Nicolás, Paseo del Borne, Calle San Miguel and Avenida de Jaime III.
Creators of concepts, sensations, and experiences, they have the know-how to turn the traditional sales environment into something original, different, playful and, above all, elegant. They have accomplished the stores of Hugo Boss, Gaura, Carolina Herrera, Tous, Pretty Ballerinas, Escada, Philip Plein, Kiehl’s, Maje, the new luxury offices of La Caixa, Kiko, Tommy Hilfiger, Oysho, Hawaiian, Liu-jo, Mango, Sandro, MC2, and the list goes on and on…
“The retail companies don’t even feel the need to come to Mallorca; we can generate that need,” says Tony. This happened with the old location of Juncosa, located in Plaza San Nicolás. “It seemed like a spectacular venue to me, we did a mini project to sell it and American Vintage had the vision. And then Vilebrequin, Essentiel, and Mason’s followed,” he adds. All of them brought in by Costagin.
Costagin began its journey eight years ago. Tony Prat, director and project manager, left his native Mallorca at the age of fifteen to study in Madrid and Barcelona. From there, he moved to Saudi Arabia to do retail projects and shops in the duty-free areas at airports. In the end, realizing that Mallorca – due to its island constraints – did not fit in with the expansion plans of most retail companies, he decided to offer a global service in situ.
His team describes all stages of the process: Julie Herzig, in charge of expansion, searches for locations based on the characteristics their customers are looking for – regardless of whether they are giants like Mango or Inditex, or smaller companies. “To make the projects run faster, we are also a construction company,” says Matías Noguera, project supervisor. “The goal is to achieve the highest quality with the lowest cost possible,” points out Joan Antich from administration, “and in a short development time.”
They are able to develop a project from its conception as a new brand, until its actual opening, in a record time of just a few weeks: “It’s just a matter of working with the best suppliers and giving it some loving, dedication, and honesty,” declare Tolo Nicolau – installation engineer, Rodrigo González – architect, and Ana Orozco, head of security and health, unanimously.
Their speciality – the transformation of businesses and the creation of sensations – takes them a step further. “Companies are offered the idea of painting their premises’ closed shutters with a graffiti designed especially for them, to be different from others to the last detail,” explains Kike Rio, graffiti and 3D-graphics manager.
The project they undertook for Pretty Ballerinas on the Paseo del Borne impressed their Menorcan clients so much that Costagin is now in charge of the design of all its shops worldwide. “At one point we had 17 people working in 35m2,” explain the fitters Pablo Humacata, Kiko Rodríguez, and Pep Risco. Costagin also created the Pretty Ballerinas’ perfume concept within a few days.
They did the same with other brands like EasyBeauty or Pieles de Mallorca and are currently working on the expansion of a hotel chain. “The process of creating a franchise is the same for a hotel as for a store and hoteliers’ customers have urged us to dedicate part of our time to them,” adds Tony. Soon they will surprise us with a new art-gallery concept featuring a Michelin-star restaurant, the transformation of Alcúdia stores by means of a new brand, the new Mascaró image for its stores and many other things…
Zsófia Veres, an interior designer from the team, explains: “Challenges and breaking rules motivate us. Creativity always leads the way with a ‘thinking out of the box’ mentality; if you want new and better results, you cannot always do the same.” Marc Pérez, project manager of the company, adds: “We Mallorcans are excellent professionals, and we have to empower both ourselves and our island.”
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