Bardot, the new pool club at Gran Meliá de Mar, was the venue chosen to launch fresh swimwear label SURO.
The newly-launched fashion brand and the Gran Meliá de Mar hotel came together to present SURO’s first capsule collection of sustainable garments with a live photoshoot by acclaimed photographer Álex Marcus.
In an unbeatable setting, with the sun setting in the background and a gentle sea breeze, the event held at this idyllic Mallorcan venue attracted many prominent Mallorcan figures, entrepreneurs, social media influencers and fashion enthusiasts in general.
The pure essence of SURO is minimalist, comfortable and timeless bikinis and swimsuits for the contemporary woman, combining elements of swimsuits, surf wear, ballet and street clothing, known as ‘street swimwear’.
Two models showed off the sustainable swimwear with the glamour and style associated with the Gran Meliá de Mar. They posed for photographer Álex Marcus at the hotel’s pool club, appearing on the balconies of its suites; resulting in a shoot with a difference, in which the attendees also took part.
SURO was created in Mallorca by Margarita Payeras, with her commitment to respecting the natural world and seeking to minimise the environmental impact by using recycled high-quality Italian fabrics and producing the garments in Spain.
The Nook Beauty Concept brand, with Sandra Torrero at the helm, was responsible for the models’ hair and make-up, using a carefully selected and unique range of 100% eco-friendly products, including organic hair products and vegan manicures.
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