Hugo Boss may have moved from number one to number two Paseo del Borne, but for their many devotees, they still hold the top spot. The international clothing manufacturer celebrated moving premises with a special event, heralding a fresh chapter for the highly successful menswear brand in Mallorca.
The new store incorporates an interesting interior design concept already implemented in other locations in other major cities around the world.
Stars of screen and fashion mixed with prominent members of Mallorcan society, including Spanish actress Carolina Cerezuela and Mallorcan musician Jaume Anglada.
Guests enjoyed catering by Marc Fosh, and music from Belgian singer and songwriter Bilonda and DJ Pepe Link.
More about Hugo Boss
Since one year Stephan Born is the managing director of international clothing manufacturer Hugo Boss for the Spanish market. In Palma, the smart manager talked to us about crisis, trends and personalities in the fashion business. […] A Visit by the Boss
The video of the abcVIP event together with Hugo Boss on board their racing yacht in the bay of Palma. […] Video: Hugo Boss Racing Yacht Mallorca