Jouells is a bespoke, artisan jewellery business based in Palma. Jouells was started by Barcelona native, Maria Jose Castellví, who had spent many summers in Mallorca before deciding to make a more permanent move to the island with her family just a few years ago.
Castellví is a creative spirit with a natural talent. Before launching Jouells, she ran an art gallery in Barcelona, and was always inspired by art and design, as well as by her father’s passion for antiques and decorative objects, something which was instilled in her from a young age. She started designing pieces after taking a jewellery class with a friend, and when these pieces kept receiving compliments wherever she went, Castellví decided to go all in and launch her own line.
Coming across antique gold buttons called, ‘bóton d’oro’ at shop in Mallorca was the inspiration behind Jouells’s first collection, and these intricate objects still lay at the heart of its style. Some of the buttons date as far back as the 17th century and are used in her Antique Collection, while newer reproductions crafted by artisans in silver as well as gold are used for the New Antique Collection and often combined with precious and semi-precious stones adding colour and sparkle to these unique pieces. The balance between vintage and contemporary creates a timeless appeal to the work. The newest collection is the Signature Collection, which brings a more contemporary design approach to rings, earrings, necklaces and cufflinks, including more stones and beads.
Palma showroom by appointment
Jouelles offers a by appointment showroom in the heart of Palma. Call and set up a time to try on the jewellery before deciding what to buy. Sneak peaks of new pieces can be seen online via Facebook and Instagram, and a new website just launched, offers clients the possibility of ordering online as well.