What is already common in the fashion world, now also prevails in the sector of interior design: Those with a passion want to differ from the tastes of the masses and develop their own style. The latter changes according to the stages of life, personal preferences, and fashion trends – and should always be affordable.
Here, the story of the students Jürgen Reiter and Peter Schönhofen begins. When these two design enthusiasts were looking for a new chair for their student digs, it was intended to be a classic from the designer Gerrit Thomas Rietveld for around 1,000 Deutschmarks. As their budget didn’t allow this, they recreated the piece with material from a DIY store for 60 Deutschmarks. The idea was born to offer furniture to people who love eccentricity and design but do not want to spend a fortune on it. They opened their first furniture store in 1981 in Munich – today there are over 100 franchises in 46 countries.
In June, Kare Design opens its first store on Mallorca. “The holiday island has been in the pipeline for four years,” admits Peter Schönhofen, who is expanding the international network.
However, a suitable location had to be found first, where the personally designed solid-wood furniture, crazy one-offs and basics for the entire living space could be eventfully displayed. At the beginning they wanted to renovate an old building, but eventually chose a huge hall of 1,000 sqm in Santa Ponsa.
Santa Ponsa, a popular beachside resort, is the perfect family holiday location with lots to do and see, a number of golf clubs, a marina and plenty of good hotels and restaurants. […] Santa Ponsa
“The industrial floors and the loft-like character of the property is the perfect stage for our theatre of life,” says Peter Schönhofen, who loves to put his own four walls in the limelight with constantly changing art – for example, with wall decorations of the photo artist Mayk Azzato, who designed a limited Kare edition.
Jürgen Reiter describes his living style as ‘baroque punk’ and alters the look of his home every three to four years. As he creates the product range locally in Asia, Romania, Portugal and Italy, together with craftsmen and manufacturers, he is especially close to the current living trends. These are also being pushed ahead by the social networks and one million Facebook followers. That way, approximately 1,500 new items appear in the Kare Design stores.
These current living trends – among others – are called Gobi, Soleil and 60’s Cocktail. The meditative-living look Gobi is similar to a trip along the Silk Road: sandy colours, pastel shades, and rounded-shaped furniture connect with details like gold-plated vases and linen-covered loungers. Soleil stands for lightness and summery zest for life, with chests of drawers, shelves, dinner tables, and benches made of solid mango wood in peppy colours. The series 60s Cocktail plays with hippie themes, folklore, and a bohemian lifestyle, newly interpreted with noble woods – and including bar counters and leather chairs, combined with shiny brass.
“Our brand is as varied and colourful as most of the people living on Mallorca and that’s why we fit in here so well,” says Peter Schönhofen, who describes the interior-design style of the Mediterranean as “no rat race in the daily life and a relaxed living atmosphere.” Kare Design has been selling furniture in Spain for 15 years via their trading partner La Oca – the franchise holder on Mallorca is also Spanish. Mallorca’s interior design fans can already be looking forward to the opening of the store on the 17th of June.
More about KARE store in Mallorca
KARE, the massively successful worldwide name in interiors, has landed on Mallorca, marking the date with an official opening party. […] Spectacular KARE store in Mallorca