What is your favourite memory of Mallorca?
The sunrise behind the monastery in Pollensa, the exhausting climb up to the Castillo de Alaró followed by a delicious al fresco lunch, jumping into the sea at the Caló des Moro, or perhaps a coffee on the patio of a palacio in Palma?
When asked “what makes Mallorca great?” No two answers are the same. Its biggest strength is its diversity. The “3 S’s” of tourism – sun, sea and sand – have long become an ever-decreasing part of all the island has to offer. Despite this, the media, especially the foreign tabloid press, often present a distorted picture of Mallorca with negative headlines that depict an image with nothing in common with reality.
The debate on the sustainability of tourism on Mallorca is, rightly so, ever present. The island was and remains a role model for other tourist destinations, even if only because of its sheer volume. With around 14 million tourists a year, Mallorca is one of the world’s top five holiday regions. However, the increasing tourist figures bring environmental problems, housing shortages and traffic.
As the environment struggles to cope with the relentless rise in the number of visitors coming to the island, are we doing enough? […] Mallorca: paradise in peril
With their campaign #ThisIsNotMallorca, Roberto Paparcone and Ricardo Useche want to raise awareness of this debate and, at the same time, highlight that Mallorca is much more than what many media reports convey, which tarnish the island’s image.
It all started when Mallorcan friends told them what Mallorca was like before mass tourism, before the hotel blocks were built. Together they developed three motifs to get people thinking. “We would have liked to have seen how Mallorca looked 50 years ago, which is why we want [our campaign] to encourage a debate on sustainable tourism without being overly provocative. That’s why we didn’t draw any real people,” explains Roberto.
Stop. Relax. Take the postcard that is inserted in the magazine and sit-down and write, draw or scribble what you love most about Mallorca.
We’d love to hear what Mallorca means to you!