Palma town hall recently unveiled a new brand image for Mallorca’s capital city. The rebranding involves the controversial name change from ‘Palma’ to ‘Palma de Mallorca’ and is part of the local administration’s plan to revamp the city’s image and promote it as a year round destination.
The logo was chosen out of over 300 logos presented to the competition which was open to public entries from all over the world. It was designed by a local Mallorcan graphic design company called The Atomic Idea. The winners were presented with a €12,000 prize.
The logo, features the tagline ‘Passion for Enjoying’, and is also available in different colours highlighting some of the activities available in Mallorca; such as ‘Passion for gastronomy’, ‘Passion for Culture’, ‘Passion for Shopping’ etc. The logo has so far only be published in English and hopes to promote the island’s many alternative’s to ‘sun, sea and sand’ opening the city up to a different kind of tourist and traveler.
The new logo will act as the public image of Palma’s new Tourism Foundation ‘Palma de Mallorca 365’, which hopes to promote weekend city breaks to Palma as well as the many luxury hotels and excellent restaurants available in the city and on the island as a whole.
The ‘Palma de Mallorca 365’ Foundation was founded in January this year in a joint collaboration between Palma’s town hall and major multinationals which include Air Berlin, Palma Aquarium, Iberostar and Melia Hotels. Participating companies have given financial support to the foundation in order to help launch this new promotional campaign for the city.
“Palma deserves to attract tourism all year round,” said Mr Escarrer, director of Melia hotels.
The new campaign will promote the city as a quality destination which is attractive to discerning travellers and those interested in the following: restaurants, activities, shopping, culture, wellness, congresses, golf, sailing and cruises.