24/10/2017 About three years have passed since the redesign of Port Adriano. Thanks to a million-dollar reconstruction designed by French architect Philippe Starck, owners of luxury craft and superyachts feel particularly at home in the marina below “El Toro” apartment complex. Isabel Teruel is at the helm of the luxurious marina with 488 berths and a spectacular, more than 200 metres long, commercial strip. The 42-year-old half Spanish, half British lady has been working at the port since 1996.
How has business developed since the relaunch of Port Adriano?
We are more than satisfied – both with the utilization of berths in terms of disposal, as well as with rentals. Shops and restaurants alongside our large business boulevard are almost 100 per cent leased. Our economic expectations have been fulfilled. Of course there are more things to be done.
Could you explain this?
Our goal is to gain a year-round public attendance, even during the low season months. For this we need to achieve to extend the main season, starting the summer in May and finishing it in October or November.
How can you achieve that?
Port Adriano is so much more than just a port where boats and yachts are moored. We increasingly want to inspire residents and foreign guests – who do not know us yet – to spend a day or a few hours with us. For this reason, we offer numerous concerts and events throughout the year. In July, for example, the world-famous Cuban formation Buena Vista Social Club is performing.
In August ex-Supertramp frontman Roger Hodgson is giving a concert as well as the national group Los Secretos. There are also boat races, fairs, and various sports, gastronomic, and fashion events – the right programme for any taste and for any audience. We´ve even hired our own marketing director to organise these events. Unlike other marinas, we have enough space on land for such events.
Port Adriano is often considered an exclusive hot spot for the rich and famous. Are “average citizens” allowed to join?
Unfortunately, this is a completely false picture. Everyone is really welcome here, including people who do not own yachts. Of course there are many exclusive promotions. But we also offer cost-effective ways to eat here, to have a drink, go shopping or just stroll around.
But superyachts are still very important at Port Adriano?
Of course they are. Although more than half of our berths are designed for boats from six to eight metres in length, we especially want to attract owners of larger yachts. Port Adriano provides a special and unique service for superyachts.
How is the demand for berths at Port Adriano for yachts with a length of more than 25 metres?
It is increasing. Certainly the easier way to obtain charter licences started last year and new regulations help. It used to be especially difficult and expensive for foreign owners of large yachts to purchase such a licence – due to the then existing tax laws in the Balearics. Many superyachts are medium-sized business enterprises.
Owners want to regain part of their annual labour and maintenance costs through rent. Thanks to the tax relief, the Balearic Islands have become more attractive for superyacht owners who previously would rather go to other ports in the Mediterranean. And that will also benefit the region.
Why?
A large yacht automatically generates high revenue for local economy. Owners and their guests, as well as their crews, often go eating ashore. They go shopping or buy fresh supplies. The boats need spare parts, must be serviced or repaired. When we opened our refit shipyard after the modernisation of the port, the concession companies considered it far too big. Meanwhile, we have achieved an extremely high use of capacity – in particular in winter. Then, just in the shipyard, more than 200 people are directly employed there.
Doesn´t the increasing demand for berths and service provoke a fierce competition between marinas in Mallorca?
Competition is the wrong term. We rather complement each other. Yachts are not tied to one place. Boat owners or charter customers want to enjoy the whole island with its numerous bays and beaches. And the more quality marinas there are, the better the reputation of the island as a high-quality yacht destination.
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