From afar, Purobeach Palma looks like something out of a James Bond movie. The sleek white, almost cylindrical building is situated on a small peninsula at Cala Estancia close to Playa de Palma with 180 degree views of the sea. The magical space, which feels a million miles away even though it is just outside of Palma center, is an ‘oasis of happiness,’ that successfully transports you to another world, at least for the day.
The Palma based Puro Group opened its first venue, Purobeach Palma in 2005, and they have since taken their brand internationally, opening venues in Marbella, Barcelona, the Algarve, and Mexico.
Their most recent opening was just down the way in Illetes, where they have reinvented this once famous destination for the stars with a fantastic beach club. The décor at Purobeach Palma has Balinese influences, with the centrepiece being a dazzling pool surrounded by white cotton sunbeds and parasols, which invariably reflect on the water.
Purobeach Palma is about creating a lifestyle experience that blends the beauty of Mediterranean with relaxed, island vibes. Take advantage of the sunbeds with towel service and spend the day lounging by the pool sipping on one of the delicious cocktails or cold-pressed juices thoughtfully prepared by the bartender.
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If you are in the mood for a wellness experience, enjoy one of the many spa treatments such as the seawave scrub and massage, or the Into the Wild Sport massage, or take a yoga class as you gaze outwards to the sea. Bring home some of your Purobeach memories by shopping in the Purobeach shop with its select range of swimwear, accessories and music.
There are two bars, the terrace bar and one indoors from which to get the Purobeach sunset experience. As the sun slowly sets over Palma Bay, the club’s centre of gravity moves westwards. There is capacity for 120 sunbeds and the same number of seated guests.
The restaurant serves up an international cuisine that is flavourful and healthy. Top dishes from the world-class chef include a delicious Asian beef salad, salmon and avocado tiradito, and grilled fish tacos.
A favorite dessert is the Gino, with fresh fruit gratinéed with white chocolate and vanilla ice cream. The blackberry lemonade (with gin) is sweet and refreshing.
Puro is famous for its music and there are now ten albums in the Purobeach Oasis del Mar series. Throughout the day and into the night, a resident DJ spins a creative selection of music that perfectly captures the mood.
Though not technically on a beach, there’s a small one beside it and Purobeach is actually an ideal alternative to the beach, especially if you don’t want to get sandy. It is also a photographer’s dream, boasting a stunning sunset that goes through a kaleidoscope of colours as it slowly sinks over Palma Bay.
Throughout the peak season there are themed events such as full moon parties and foodie nights which are regularly planned.