The temperatures are soaring, the island is packed to capacity (and beyond), so it must be high season on Mallorca.
The popularity of the island as a safe travel destination continues to grow year-on-year and many locals now feel that the number of visitors coming here makes it hard to maintain high-quality standards in the hospitality sector.
Nevertheless, the island is buzzing with new openings: check out the hottest beach club, reformed and reopened, on page 98; Purobeach Illetas is also the location of our inspiring beachwear fashion shoot with international Czech model Ester Berdych.
A group of highly motivated entrepreneurs has set about creating a new brand image for Playa de Palma; find out about the exciting new prospects for ‘Palma Beach’ on page 92.
We travel to Deià to meet the latest celebrity resident to be intoxicated by the island; find out what allured British designer Matthew Williamson to move here.
We test two new upmarket restaurants that are certainly worth a visit: Las Adelfas between Port Adriano and Santa Ponsa, and Melassa at the privileged waterfront boutique Melbeach Hotel & Spa in Canyamel, with cuisine by David Moreno.
Long summer nights mean partying ‘til late. We present a guide to the most glamorous places to enjoy cocktails and dancing after dark with friends.
We want you to have the very best experience of Mallorca, so visit our website abc-mallorca.com for daily updates on all you can do and see on the island.
Helen & the abcMallorca team