Twin-Set by Simona Barbieri has literally been an explosion in recent years. Indeed, nothing seems to stop the Italian brand’s ready-to-wear medium and high range, which doubled its turnover in three years, from 86 million in 2010 to 177 million in 2013 and currently has over 60 stores in Spain.
Founded in Carpi (central Italy) in 1990 by entrepreneur Tiziano Sgarbi and his wife, the designer, Simona Barbieri, Twin-Set took off in 2012, since its acquisition by US investment fund Carlyle Group, which owns 72% of the capital. The rest remains in the hands of the founders of whom are still active in the company. The strategy implemented by the fund focuses on the internationalization of the brand, which still takes 75% of sales within Italy, with a particular focus on Spain, Germany and France.
So it was no surprise when in November 2014, Twin-Set opened its doors to its fourth boutique in Spain, in Palma de Mallorca. Last spring, the brand opened its first store in Valencia and another in Barcelona, at Passeig del Gracia 27, where already attracts a large Catalan clientele.
“Twin-Set is distinguished from other brands by its very recognizable style that is very feminine, but never becomes neither very romantic nor very aggressive. Thus, a lace dress perfectly with a leather jacket. It is also a cross-brand, both in terms of portability and age,” says Simona Barbieri, who now runs a studio with about 30 designers.
“Our customers range from fashionistas in their 20s to the sophisticated woman in her 60 years. I love fashion and follow trends. We try to answer all the needs of women at a very affordable price. Finally, a brand that I would describe as warm,” says the designer.
Simona Barbieri, 50, and her husband are natives of Carpi, and known for their mesh fabrics in the Italian district. Having spent two years in a fashion design studio, Barbieri learned about the art of garmentmaking, which enabled her to launch her own brand.
“We started with items in mesh fabric dresses then added gradually to reach a total look. Elio Fiorucci gave great impetus to allow us to open our first corner on his historic Milanese concept store 20 years ago. We currently have 10 lines! The 10th line of which is called Ten. This is a collection composed of top pieces made of mesh and precious fabrics like cashmere, all of which highlight our craftsmanship which could be considered a return to our roots, “says Simona Barbieri.