German thoroughness meets southern passion: Francisco Pfitsch Fuster is a ‘human bridge’ between cultures. The son of a German father and a Mallorcan mother, he grew up in Karlsruhe and moved at the age of five to his mother´s homeland.
After school, the today 49-year-old graduated from a bakery in Germany which taught him how to start his own pastry shop in Palma, after returning to the island. In 1997 he changed industry and successfully got into the local real estate business. Since 2004 he has been managing director of his own construction company Edificam based in Bendinat.
Two years ago, he opened the first foreign franchising agency of German real estate company, von Poll, in the same building.
The brand ‘von Poll’ has been well established on the German real estate market for many years. Abroad, it is almost unknown.
Why did you focus on a property label largely unknown on Mallorca?
Von Poll, with more than 140 offices in Germany, Austria and Switzerland, is a company which has grown successfully for years, in spite of the crisis. I had been looking for a franchise partner with fresh new offerings. The brand also reflects my own work philosophy.
It’s simple: Do everything with love. I know that sounds corny. But it’s true. If you work twelve hours a day without unconditional love towards your work, the result will not be satisfying. Love is, of course, honesty – towards oneself and the customer.
That does not sound like an absolute focus on success.
Honesty is one of the most important virtues. Many people, especially foreigners who come here to buy a house, can be seduced by their emotions much too quickly: blue sky, sunshine, great scenery. Everything seems to fit. However, I am sometimes responsible for discouraging my clients from a hasty purchase, when I see that the property or the location does not fit because necessary infrastructure is not in place: no electricity, no sewerage.
Seems more a contractor´s view.
It is true. We have the inestimable advantage that we are both construction company and real estate agency in one. This synergy benefits our customers too.
What is your range of output?
Thanks to the connection between real estate and construction services we offer the full range of business services: design concept, construction and project management on the reorganization and modernization, negotiation of commercial real estate, plot, apartments and single-family homes. The Von Poll portfolio is by no means limited to luxury real estate, but offers the full range from holiday apartments at 150,000 euro to an eight million euro mansion.
Your customer profile?
We are not primarily looking for buyers, but sellers. They are looked after by us in special measures. Every homeowner of course believes they have the most beautiful property, but often they have a misconception of price and reality. Our task is thus primarily to give them a real assessment of the market.
Certainly not an easy task in these economically unstable times.
We base our work on a very successful business system: the so-called joint venture. The usual standard is a resident property owner who wants to sell his property on the island. To get an acceptable return, he needs to modernize his property, however. But there are neither loans from the banks nor private equity. This is where we come in.
As an investor?
No. We bring our know-how for the rehabilitation, and the assessment of the sale value that will result from it. Then we look for the right investor, who pays for the modernization. In the end,
Von Poll Real Estate Agency
C/ Arquitecto Francisco Casas, 10 – Local 1
Paseo Mallorca, 14
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