abcMallorca publishes four seasonal editions per year – Spring, Summer, Autumn and Winter. This is our lifestyle guide to Mallorca covering such topics as What’s on, Inspider tips, restaurant and hotel reviews, interior designer spotlight as well as interesting interviews with local people and comprehensive area guides to what to do and see on Mallorca during this season.
Description of publication:
It is wintertime on Mallorca and we have dedicated this issue to giving you lots of ideas of the best things to do and see on the island from December to March. It is a wonderful time to play golf, go hiking in the mountains, or walk a deserted beach with the sun on your face. Wandering around the narrow streets of Palma, stopping to have a hot chocolate in the oldest cafe in the capital, or visiting La Seu and seeing the magnificence of the cathedral…
In addition we have a complete what’s on guide, lots of local news and event coverage, as well as a restaurant review, and an interior designer spotlight.
For the holiday season we usually include the ‘We love’ section which offers readers lots of gift ideas, with products they can find locally. With Christmas, New Year, the Three Kings, and lots more to celebrate, this is going to be a great insider guide for wintertime.
The Winter edition attracts English-speaking readers from the UK, Ireland, and the USA – as well as the Nordic countries. The local Spanish mid-to-upper market comprises keen subscribers and readers of the publication – as does the German-speaking population; German-speaking residents and visitors are the biggest buyers of print material about Mallorca.
The Winter Edition will be distributed free of charge (FOC) to more than 300 points all over the island. The publication is also distributed to the best 4- and 5-star hotels, golf and yacht clubs, restaurants and stores.
It is sold in more than 200 kiosks on the island from December until March.
Why advertise in this edition?
If you are seeking clients in the mid-to-upper end of the market for your business, from December until March, this is the perfect place for you to create brand awareness for your business. Readers who are living on or visiting Mallorca in winter want to know what is going on and this is exactly the type of information abcMallorca provides for readers.
So, for example, if you are a local designer or producer of potential gifts for Christmas, New Year, or The Three Kings, your business needs to be featured here.
If you are a hotel or restaurant open during this season then make sure everyone knows you are open for business and what you are offering.
Did you know that many foreign clients buy properties at this time of year in preparation for summer? Don’t miss out: make sure your prospective clients can find your property-related business.
The Winter issue has a shelf life of four months. People keep it handy as a point of reference to find out what to do and see; they pass it onto friends; they send links for the online version to newcomers to the island. The possibilities for your message to be seen are endless.
So use your marketing budget wisely and invest in directly targeting the clients that you need for your business today – call Katia now at +34 971 70 88 88.
C/ Can Verí 7,
07001 Palma de Mallorca
Tel.: +34 971 708 888
Winter Edition 2016
Take some time to relax with abcMallorca’s golden winter 2016 issue, bringing you interesting interviews, insightful area guides and a whole lot of luxury! […] Winter on Mallorca 2015/2016